Sports Business Journal reported that sports dominated TV ratings in the US in 2024, claiming 87 of the top 100 programs (incl. NFL, Olympics, Baseball & NCAA Women’s Basketball). Similar numbers in Germany where live-sports reigned supreme for ARD, ZDF, RTL, Sat1. Very interesting: Learn about the impact of global streaming giants.
Read MoreAmazon Prime Video is making big moves in the basketball world. The Athletic reported that NBA legend Dirk Nowitzki will be joining Amazon's studio coverage team. This is a huge win for basketball enthusiasts worldwide, but also a clear indicator of Amazon's global approach to broadcasting the NBA, adding one of the NBA's largest international stars ever.
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