Active Giving User Survey
While celebrating the 3-year-anniversary of Active Giving we conducted a user research from March 6-15th 2023, to define product specifications and additional requirements on what eco-conscious users would want to see in their mobile app in the future.
A recent U.N. report stated that earth will hit critical warming threshold by early 2030s, nonetheless it’s still possible to hold global warming to relatively safe levels. Doing so will require global cooperation, billions of dollars of investments and therefore big changes.
As drivers for change, the people behind Active Giving are also aware that if they want to lead their company and community of Active Givers through the next three years (and beyond), in their quest to reduce the level of physical inactivity in society and to revert climate change, Active Giving would have to adapt as well.
In this blog post we want to share with you some insights about the Active Giving community and what they want to see in the future:
Let’s start by acknowledging that Active Giving is already a global platform with responses coming from 16 different countries. A large majority came from Germany (60%) followed by USA (10%) and the UK (5%), but also users from Australia, Canada, Slovenia etc. joined the survey.
From all the activities that Active Giving offers, the favorite activities of our community are running (65%), cycling (38%), fitness (36%) and yoga (26%) – multiple answers were possible.
The favorite sporting event that was named most often in our survey was the Berlin Marathon, followed by the same number of mentions for NYC Marathon and Athens Marathon. It appears that those are the top 3 events where we should become more involved, so even more runners can do good for others while they “experience another life“.
According to our survey almost all of our users do outdoor sporting activities. 50% are also into indoor sports. We’re happy to see that our users enjoy the outdoors and nature, when they are active.
When it comes to spreading the news about Active Giving so far, it seems like nothing beats word of mouth. Since our creation in 2020, all of our growth happened organically through community challenges, friends recommendations or the founders inviting people to download the app, Social Media posts attracting new users, and of course events were a great way to promote Active Giving and to get in touch with it for the first time.
Regarding the our current impact project partners that we are supporting, 30% are open for more than 10 impact partners. Some of the suggestions for new partners included Unicef, more ocean related projects, Peta, Amnesty International, Greenpeace, Ärzte ohne Grenzen,… We hear you! Active Giving is already offering more than planting trees. We are currently in talks with amazing projects that we hope to support very soon. Stay tuned.
While the next decade is almost certain to be hotter, scientists said the main takeaway from the above mentioned U.N. report should be that nations still have enormous influence over the climate for the rest of the century. Also every one of us can do something within their own reach. Active Giving is trying to help you do the most with your sporting activities and hoping to educate others to become more eco-conscious and live a more sustainable life.
Also great to see the positive remarks of Active Givers about the app. Looks like they’re on to something amazing:
In the upcoming weeks and months we will keep you updated on the app & community improvements.
If you have further questions about this Typeform survey please reach out to bjoern@attention.berlin
P.S.: We want to thank the 100+ participants that took the time to complete the Typform survey. We are very grateful for it. As a thank you gift, Active Giving will plant one tree per completed survey with their project partner Eden Reforestation Projects.